Let's Connect!
The marketing ideas and resources I mentioned during my time on stage with Gary are below! But first... let's connect! We are always looking to connect with top agents across the country. Drop your info below and let's be referral partners!
Top 3 Tactics
1) Double down on lead generation
2) Re-evaluate budget consistently. Don’t set it and forget it. Have an outside opinion on expenses.
3) Be a giver in your community, not just someone who is taking.
Let's expand on this...
MREA Student of Models & Data Driven!
All Sphere:
Last year called VIP Family only every quarter and did pop bys to them. This year, contacting entire SOI every quarter.
· Sphere = Team member gets touched - Each team member minimum of 200+ SOI
· 6 postcard mailings per year
· Monthly custom e-newsletter
· Quarterly phone calls
· Invitations to events- Annual recycle Event, Turkey Trot, workshops, fundraising events we do
· Ask their favorite charity! We spin the wheel of all charities entered and pick 3 to donate at year end in their name (celebrate King County's Rosie Rourke Day)
· Can enter referral program –
Send a referral lead and receive $25 gift card and handwritten note. Each referral lead enter a chance to win one week stay at my La Quinta home and $500 for airfare.
VIP Family:
· 6 postcard mailings per year
· Monthly custom e-newsletter
· Early access to events
· Quarterly calls
· VIP Family client event
Client Closings:
· Year of closings event with raffle gifts –
· They get entered into our team drip program
· The agent that closed that client makes quarterly calls. Not SOI until they do business again with us and name that agent specifically
· At the event:
o Introduce referral program,
o How to become a VIP Family
o Forms on tables to complete for classes they want, referrals
Team Drip:
· All leads, clients, SOI get team drip of postcards and e-newsletters throughout the year.
Game Changers:
1. Listing concierge - take the stress out of the listing process
2. Find the challenge – fill the solution!
a. Covid problem – ListCation
b. Todays problem – lack of inventory. wait for lower interest rate, realistic pricing, home prep, Next Chapter. Target high price value (Just solds/pendings around higher end properties)
2 Campaigns to combat this...
www.rosierourke.com/worldtochange
www.rosierourke.com/sellerswanted
3. Direct Response to All Marketing (post card, Renton Reporter, Fairwood Magazine, social/FB & IG, google, YouTube) - Landing pages + offer + opt in for lead capture
Example: 3 Seller Mistakes Campaign
Post Card sent to Sphere + EDDM
Ad in Fairwood Magazine + Renton Reporter Newspaper.
Video for social media + Youtube
This campaign also ran on Facebook, Instagram, Google Ads and was emailed to our list. ALL pieces sent traffic to our landing page with opt in here: www.rosierourke.com/sellerswanted
4. Lesson learned from last recession - Be consistent and work the plan- triple down on leads.
5. Live and breathe our team mission - families helped vs. GCI or transactions, we are here to help not just make money. Give back, don't just take.
a. Serve a need - collect for fire victims, food drives, diaper drives, whatever the community needs, lean in.
6. Dedicated marketing director - Professional marketing director who thinks like a consumer, not an agent
7. Less automation-more authenticity - Personalize, don't commercialize. Email newsletters, community engagement on social/in-person and social media has a personality, not just copy and paste content
8. Dedicated, independent website - SEO, customization, stand out because it's different, full control
9. Nano targeted Google ads - 55+ sellers, first time buyers, upsizers, targeting Seattle/eastside because they are moving south.
Farm - Get paid to Socialize in Your Community!
· Monthly postcard – 8000 per month
· Positively Fairwood FB group (run by us)
· Active in local social FB groups
· Local Newspaper
· Local Magazine
· Committee Member at local golf club
· Fairwood Alliance (business advocacy group we founded)
· Little Free Pantry w/Boy Scout earned Eagle Scout
· Active volunteers in PTSA
· Board of School District Foundation
· Board of Renton Rotary
· Board of Renton Chamber of Commerce
· Renton Home Show (created by us, run by the local chamber)
· Circle of Girlfriends Event
· Recycle Event
· Turkey Trot 5k and Food Drive
· Actively engage in community businesses with ribbon cuttings, hosting after hour events, chairing auctions, seminars. Next Chapter classes with local businesses.
· Community events IN our target neighborhoods (turkey trot in fairwood firs, recycle event in fairwood greens, girlfriends event in fairwood greens)
· Producers all live in our farm - live, work and play where we want to do business
· Partner workshops - estate planning, home maintenance, all in one loan, financial planning, long term care insurance
· On site classes - selling class for retirement communities and 55+ neighborhoods
· Hosting chamber events at our office - after hours, holiday party
· Team office IN our farm - Google maps listing, drive by traffic, host events for community, we are present in our farm
Business-to-Business
· MBN – chapter leader
· Next Chapter – 55+ Independent Living communities. Get to know directors, teach classes, etc.
· Actively involved in community business
-Board Renton Chamber of Commerce
-Board Renton Rotary
-Renton Home Show
-Kent School District PTSA & Foundation
-Independent Living Communities – Next Chapter
-Committee Member Fairwood Golf & CC
-Sign up for Committees – run auctions, chair
-Fairwood Alliance
